Microsoft recently took the cover off its next significant operating system, Windows 10. According to reports, it is a momentous attempt to unify the operating system experience and applications running atop regardless of the device one is on: computer, tablet or smartphone. Read More →
Results for tag "tech-pr"
Network World has done a good summary story of some of the many apologies given by tech companies during 2014. It’s a reminder of how many big gaffes have happened. And, this story doesn’t even cover all of the big ones. Here’s a look at some of them… Read More →
It’s not all the time that Apple has a bad PR moment. Probably the last most significant one was “antennagate” and the poor handling of that incident. So, it’s surprising when the company strings together a few bad PR moments so closely together. Read More →
Recently, Apple and Samsung drew some criticism their way that, like it or not, was probably deserved. On the one hand, Samsung’s criticism resulted from a proactive publicity attempt. Meanwhile, Apple’s criticism was from a reactive effort. Read More →
It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →