It’s not all the time that Apple has a bad PR moment. Probably the last most significant one was “antennagate” and the poor handling of that incident. So, it’s surprising when the company strings together a few bad PR moments so closely together. Read More →
Results for tag "tech-pr"
Recently, Apple and Samsung drew some criticism their way that, like it or not, was probably deserved. On the one hand, Samsung’s criticism resulted from a proactive publicity attempt. Meanwhile, Apple’s criticism was from a reactive effort. Read More →
It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →
A recent Entrepreneur article highlights a few marketing reasons as to why startup marketing hits a wall. In general, the advice is good. But, let’s quickly look at the three from a PR perspective. Read More →
Tax day recently passed us by. For many companies, the tax season ushers in their biggest potential for sales throughout the year and this probably includes companies like H&R Block and Intuit. Read More →