It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →
Results for tag "tech-pr"
A recent Entrepreneur article highlights a few marketing reasons as to why startup marketing hits a wall. In general, the advice is good. But, let’s quickly look at the three from a PR perspective. Read More →
Tax day recently passed us by. For many companies, the tax season ushers in their biggest potential for sales throughout the year and this probably includes companies like H&R Block and Intuit. Read More →
Electronic Arts (EA) recently won an award, only it’s not an award it probably wants. Read More →