Posts Tagged ‘Survey’

Orbitz Brings Public Scrutiny on Itself

June 28th, 2012 No Comments

Research data that tech companies have about their users can often lead to good opportunities for press releases.  They can also lead to surveys to learn more about customer preferences and to use for press releases.  In either case, such data is a good way to secure media coverage if the results find something intriguing [...]

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Posted in Crisis / Ethics, Marketing, Tactics | Tags: , , , , ,

Facebook and Xbox: Lessons in Leveraging Innovation for PR

June 7th, 2012 No Comments

There’s a story this week about a survey that approximately one third of Facebook users are now spending less time on the site than they were just six months ago.  Meanwhile, E3 this week saw Microsoft announce more big news for the Xbox 360, which has some media now calling the console a cable box [...]

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Posted in Hi Tech PR, Marketing, Positioning, Social Media, Technology | Tags: , , , , , , ,

Marketers STILL Hesitant About Social Media: Getting Over It

May 11th, 2012 No Comments

So, a recent report from Forrester Research highlighted by Mashable suggests only 49 percent of marketers have fully integrated social media into their brand-building strategy.  The reports finds that marketers are overwhelmingly aware that social media is important with 92 percent agreeing it has fundamentally changed how consumers engage with brands.  But, the story states, [...]

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Posted in Social Media, Strategies, Tactics | Tags: , , , ,
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