Posts Tagged ‘ethics’

A Witherspoon Doh! Moment. Plus, Brands Responding to Tragedies

  So, actress Reese Witherspoon made news recently in a way she probably didn’t want to. She and her husband were allegedly pulled over for a DUI – her husband was driving. As the story goes, while her husband was being administered a field sobriety test, she was not too helpful. Witherspoon apparently told the [...]

Work from Home – Public or Corporate Scrutiny or Support?

Yahoo’s CEO, Marissa Mayer, recently made some big news. It wasn’t so much about Yahoo’s next potential innovation or financial situation. By now, most folks know it was her new corporate policy to ban any Yahoo employee from working at home. The Internet seemed to catch fire afterward with both sides chiming in. “It’s a [...]

Analysis: 3 Reasons Not to Hire a Publicist

There was an article recently on Inc. magazine’s website discussing three reasons why not to hire a publicist. I wanted to take a look at it and read why this person would write this. The article starts by mentioning that the author interviewed two firms (this is probably the first mistake). Both were referrals. Referrals [...]

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