Posts Tagged ‘crisis’

Mixed Microsoft Messaging Muddles its Market

May 8th, 2013 No Comments

Microsoft is in the news again this week with some more details about Windows Blue and how this upgrade to Windows 8 may or may not help. The reason it may or may not help is because Microsoft continues to be pretty secretive about the upgrade so, it’s really unknown if it will help. Rumors [...]

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Posted in Crisis / Ethics, Hi Tech PR, Marketing, Positioning, Strategies, Tactics | Tags: , , , , , ,

A Witherspoon Doh! Moment. Plus, Brands Responding to Tragedies

April 25th, 2013 No Comments

  So, actress Reese Witherspoon made news recently in a way she probably didn’t want to. She and her husband were allegedly pulled over for a DUI – her husband was driving. As the story goes, while her husband was being administered a field sobriety test, she was not too helpful. Witherspoon apparently told the [...]

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Posted in Crisis / Ethics, Hi Tech PR, Social Media | Tags: , , , ,

Windows 8 Blame Game for PC Industry Downturn

April 18th, 2013 No Comments

That the PC industry is suffering is no secret. That Microsoft’s Windows 8 is getting a lot of the blame is also no secret. I’m no industry analyst but, there seems to be more to the problem than just Windows 8. Tablets and smartphones are getting more consumer dollars at a continued economic time when [...]

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Posted in Crisis / Ethics, Hi Tech PR, Positioning, Strategies, Technology | Tags: , , , , ,
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