With around a month to go until Microsoft announces the new Xbox, rumors are swirling about its name. The latest appears to be the Xbox Infinity. Why not Xbox 3? Well, this goes back a bit. If my history is correct, the original Xbox launched to compete against the PS2. Enter the next – and [...]
Posts Tagged ‘branding’
Surface Pro, Surface RT, Windows 8, Windows Phone – Confused Yet?
March 13th, 2013
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According to a CNET article, an IDC analyst states the Surface RT – Microsoft’s tablet/laptop – is too confusing to succeed like the Surface Pro might. There’s an interesting point made that sustains this viewpoint. “Android scaled from smartphones to tablets. Apple scaled iOS from smartphones to tablets. But Microsoft decided to have a smartphone [...]
