Archive for the ‘Tactics’ Category

Mixed Microsoft Messaging Muddles its Market

Microsoft is in the news again this week with some more details about Windows Blue and how this upgrade to Windows 8 may or may not help. The reason it may or may not help is because Microsoft continues to be pretty secretive about the upgrade so, it’s really unknown if it will help. Rumors [...]

New Product Rumors Can Also Be a Bad Thing

The media commonly write about rumors regarding new tech gadgets expected to be released at some point. The iPhone certainly has seen its fair share of such rumors. Often, it’s beneficial to the company that such rumor stories are running. Simply, it helps create and keep mindshare leading to the product launch, if any. Of [...]

What Can You Get for a Hundred Spent on PR?

There is a problem today with many business people that seem to more and more believe you can always get everything for nothing. For example, many people refuse to pay for apps – even $1-2 – for something people 10 or so years ago did just that. Newspapers and their apps come to mind. So, [...]

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