Archive for the ‘Hi Tech PR’ Category

Mixed Microsoft Messaging Muddles its Market

May 8th, 2013 No Comments

Microsoft is in the news again this week with some more details about Windows Blue and how this upgrade to Windows 8 may or may not help. The reason it may or may not help is because Microsoft continues to be pretty secretive about the upgrade so, it’s really unknown if it will help. Rumors [...]

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Posted in Crisis / Ethics, Hi Tech PR, Marketing, Positioning, Strategies, Tactics | Tags: , , , , , ,

The New Xbox Name + Even Lady Gaga Can’t Help a Bad Product

May 2nd, 2013 No Comments

With around a month to go until Microsoft announces the new Xbox, rumors are swirling about its name. The latest appears to be the Xbox Infinity. Why not Xbox 3? Well, this goes back a bit. If my history is correct, the original Xbox launched to compete against the PS2. Enter the next – and [...]

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Posted in Branding, Hi Tech PR, Marketing, Positioning, Strategies | Tags: , , , , , ,

A Witherspoon Doh! Moment. Plus, Brands Responding to Tragedies

April 25th, 2013 No Comments

  So, actress Reese Witherspoon made news recently in a way she probably didn’t want to. She and her husband were allegedly pulled over for a DUI – her husband was driving. As the story goes, while her husband was being administered a field sobriety test, she was not too helpful. Witherspoon apparently told the [...]

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Posted in Crisis / Ethics, Hi Tech PR, Social Media | Tags: , , , ,
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