Microsoft recently took the cover off its next significant operating system, Windows 10. According to reports, it is a momentous attempt to unify the operating system experience and applications running atop regardless of the device one is on: computer, tablet or smartphone. Read More →
Results for category "Marketing"
Since it’s been decided by certain powers that be that companies are like people, I say we can also call them asses – just like regular folk might do to regular folk. And, recently there are a few companies seemingly doing their best to earn this name-calling. Read More →
Recently, Apple and Samsung drew some criticism their way that, like it or not, was probably deserved. On the one hand, Samsung’s criticism resulted from a proactive publicity attempt. Meanwhile, Apple’s criticism was from a reactive effort. Read More →
There’s a recent Houston Business Journal story about some tech executives stating tech startups don’t need PR – that it’s a waste of money. One of these stances was apparently made by a key executive of the popular – and widely publicized – Uber app. Read More →
It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →