Results for category "Marketing"

PR Gaffes: Companies Behaving Badly

Tech PR Review 0 Comments

AT&T isn’t doing composting…

Since it’s been decided by certain powers that be that companies are like people, I say we can also call them asses – just like regular folk might do to regular folk. And, recently there are a few companies seemingly doing their best to earn this name-calling. Read More →

Some Say Public Relations is a Waste of Money

Tech PR Review

Some say PR is a waste of money but, can you make the most money without it.

There’s a recent Houston Business Journal story about some tech executives stating tech startups don’t need PR – that it’s a waste of money. One of these stances was apparently made by a key executive of the popular – and widely publicized – Uber app. Read More →

Can Instagram Create Instant Brand Advantages?

Tech PR Review

Photo sharing apps might help with product positioning

It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →