It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →
Results for category "Marketing"
A recent Entrepreneur article highlights a few marketing reasons as to why startup marketing hits a wall. In general, the advice is good. But, let’s quickly look at the three from a PR perspective. Read More →
Twitter, Sony and Bitcoin have probably had better weeks. Read More →
First up, Microsoft… If you regularly read most of the major technology news website, you’d think Microsoft is on the verge of collapse. Read More →