There’s a recent Houston Business Journal story about some tech executives stating tech startups don’t need PR – that it’s a waste of money. One of these stances was apparently made by a key executive of the popular – and widely publicized – Uber app. Read More →
Results for category "Marketing"
It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →
A recent Entrepreneur article highlights a few marketing reasons as to why startup marketing hits a wall. In general, the advice is good. But, let’s quickly look at the three from a PR perspective. Read More →
Twitter, Sony and Bitcoin have probably had better weeks. Read More →