Since it’s been decided by certain powers that be that companies are like people, I say we can also call them asses – just like regular folk might do to regular folk. And, recently there are a few companies seemingly doing their best to earn this name-calling. Read More →
Results for category "Marketing"
Recently, Apple and Samsung drew some criticism their way that, like it or not, was probably deserved. On the one hand, Samsung’s criticism resulted from a proactive publicity attempt. Meanwhile, Apple’s criticism was from a reactive effort. Read More →
There’s a recent Houston Business Journal story about some tech executives stating tech startups don’t need PR – that it’s a waste of money. One of these stances was apparently made by a key executive of the popular – and widely publicized – Uber app. Read More →
It’s commonly known in the PR world that PR is the best mechanism to build brand credibility and sustained awareness. Advertising’s role is then to help reinforce it. Today, social media also plays a significant role in brand awareness. Read More →
A recent Entrepreneur article highlights a few marketing reasons as to why startup marketing hits a wall. In general, the advice is good. But, let’s quickly look at the three from a PR perspective. Read More →