Inspired by this infographic, here’s another infographic highlighting the top five low-cost ways for tech companies to build a brand. It involves selecting good consultants or small firms to help. How lost cost can it be?
- Less than half the cost of hiring the most junior person internally to do it
- Compared to doing it yearlong, it’s less than the cost of a full presence at a single major trade show all a year
It can also be expensive but, not necessarily in monetary figures.
- Without it, you absolutely minimize brand awareness
- Your competition is likely doing it – and using it to position you to their favor
It starts with public relations (PR) and uses social media and other low-cost marketing to enhance PR successes. Here’s how: