This post has been a long time coming. It’s out of control, these requests for survey feedback. Many organizations heavily engaged in customer support rarely align their support efforts with PR goals.
In the twilight of our lives, most of us will use the stories we created along this path we call life to reflect on if it was a good life or not. Are they mostly good stories, or mostly bad? How did we recover from the bad ones? Are there plenty of stories or did you not spend enough time creating them? Read More →
Maybe it’s the rudeness of Trump that has helped catapult him to a frontrunner for the US presidency. But, is this actually an effective PR strategy? After all, it’s worked so far for Trump. Read More →
The vast majority of companies engaged in PR understand a continuously positive proactive approach is what helps ensure the results we seek. And the primary means for success continues to be positive media coverage. For the largest of companies, at some point this changes. Read More →
Organizational changes happen. Unfortunately, it seems they usually happen for negative reasons. Google, however, recently restructured as Alphabet to apparently “keep its lead as an innovator.” Meanwhile, Rovio and VW shuffled things around for not-so-positive reasons. Read More →